Arterra Social Media

Digital Wheel developed a visually cohesive and content-driven social media campaign for Arterra, a premium interior design and construction brand. The project focused on showcasing Arterra’s unique value: blending functionality with refined aesthetics across residential and commercial spaces.

Objectives

• Brand Positioning: Establish Arterra as a trusted name in modern interior design.
• Engagement: Create high-impact posts that resonate with potential clients on Instagram.
• Conversion Support: Highlight different spaces (living rooms, kitchens, workspaces, terraces) to inspire lifestyle aspirations and drive inquiries.

Creative Approach

• Visual Identity: Posts were designed to reflect Arterra’s brand guidelines—clean layouts, elegant typography, and consistent use of the logo and color palette.
• Content Themes: Each post focused on a core design element such as elegance, harmony, functionality, or personalized touch, ensuring alignment with customer expectations.
• Platform Optimization: Templates were customized for Instagram’s feed and stories, combining aspirational imagery with professional captions.

Deliverables

• A complete set of Instagram post templates for different spaces: bedroom, living room, kitchen, workspace, and terrace.
• Copywriting that emphasized both aesthetic appeal and practical value (e.g., “Style Meets Function in Every Corner”, “From Vision to Vibe, We Bring It to Life”).
• Mockups of posts within the Instagram interface to present how the campaign would appear live.

Outcome

The campaign provides Arterra with a scalable social media presence that enhances brand recognition, communicates its professional expertise, and connects with its target audience through inspirational design storytelling.